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Employee Attraction and Retention in the Australian Resource Sector
Sexual orientation DISCRIMINATION (Women work in China and India) Sunida Singh Expo36@gmail. com 082 WE FORGET TO TAKE A PHOTO TOGETHER ^ TA...
Thursday, August 27, 2020
Employee Attraction and Retention in the Australian Resource Sector
Sexual orientation DISCRIMINATION (Women work in China and India) Sunida Singh Expo36@gmail. com 082 WE FORGET TO TAKE A PHOTO TOGETHER ^ TABLE OF CONTENT Introduction3 Gender discrimination4 Global Women Employment6 Women Employment in Chinaâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦11 Women Employment in India14 * Labor power patterns legislationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦15 * Managementâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. We will compose a custom exposition test on Ladies Employment in India or then again any comparable point just for you Request Now . 16 * Changing Work Placeâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦17 Successful case to advance ladies business AVON China, the organization for womenâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 8 TATA India * About Tata Steel Corporate Sustainability Services18 * Empowerment activities of Tata Steel help ladies to accomplish feat19 * TATA Motors Grihini Udyogâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦20 Conclusion Recommendation26 References27 Introduction This issue of the Gender Discrimination (Women work in China and India) takes a gander at the sex parts of this effect, and updates pointers on the circumstance of ladies in labor markets. This report reconfirms that sexual orientation imbalance stays an issue inside work showcases all inclusive. Ladies endure various weaknesses as far as access to work markets, and regularly don't have a similar degree of opportunity as men to decide to work. Sexual orientation contrasts in labor power investment rates and joblessness rates are a persevering element of worldwide work markets. In 2008, an expected 6. 3 percent of the worldââ¬â¢s female work power was not working however searching for work, up from 6. 0 percent in 2007, while the relating rate for guys was 5. 9 percent in 2008, up from 5. 5 percent in 2007. Sexual orientation wage differentials might be because of an assortment of variables, remembering swarming of ladies for low paying businesses and contrasts in aptitudes and work understanding, however may likewise be the aftereffect of separation. Given the requirements ladies are confronting, advancing sexual orientation uniformity and engaging ladies isn't just a significant objective of the Millennium Declaration in itself, it is additionally vital to accomplishing the new objective on full and gainful business and fair work for all, and for all intents and purposes every single outstanding objective and targets. This issue of Gender Discrimination (ladies work in China and India) begins with an investigation of worldwide ladies business dependent on as of now accessible data. Area two ganders at the ladies work in China and its effect. Followed areas are about ladies work in India and its effect. Fruitful case to advance ladies representatives. A last area closes and features various arrangements to forestall sex separation. Sexual orientation separation Despite the fact that sex separation and sexism alludes to convictions and mentalities corresponding to the sexual orientation of an individual, such convictions and perspectives are of a social sort and don't, regularly, convey any lawful results. Sex segregation, then again, may have lawful results. Despite the fact that what establishes sex segregation shifts between nations, the embodiment is that it is an antagonistic activity taken by one individual against someone else that would not have happened had the individual been of another sex. Segregation of that nature in certain specified conditions is unlawful in numerous nations. As of now, segregation dependent on sex is characterized as antagonistic activity against someone else, which would not have happened had the individual been of another sex. This is viewed as a type of preference and is illicit in certain listed conditions in many nations. Sexual segregation can emerge in various settings. For example a worker might be oppressed by being posed unfair inquiries during a prospective employee meet-up, or in light of the fact that a business didn't recruit, advance or improperly fired a representative dependent on their sexual orientation, or managers pay inconsistent dependent on sex. In an instructive setting there could be claims that an understudy was barred from an instructive organization, program, opportunity, credit, understudy gathering, or grant because of their sex. In the lodging setting there could be claims that an individual was declined exchanges on looking for a house, contracting/renting a house or getting a credit dependent on their sexual orientation. Some other setting where there have been cases of sex separation is banking; for instance in the event that one is denied credit or is offered inconsistent advance terms dependent on oneââ¬â¢s sexual orientation. Some other setting where there is generally sexual orientation segregation is the point at which one is wouldn't broaden their credit, declined endorsement of credit/advance procedure, and if there is a weight of inconsistent advance terms dependent on oneââ¬â¢s sex. Socially, sexual contrasts have been utilized to legitimize various jobs for people, sometimes offering ascend to cases of essential and optional jobs. While there are affirmed non-physical contrasts among people, significant surveys of the scholarly writing on sexual orientation distinction find just a small minority of qualities where there are steady mental contrasts among people, and these relate straightforwardly to encounters grounded in organic contrast. Be that as it may, there are likewise some mental contrasts concerning how issues are managed and passionate recognitions and responses which may identify with hormones and the fruitful attributes of every sexual orientation during longstanding jobs in past crude ways of life. Uncalled for separation normally follows the sex generalizing held by a general public. The United Nations had presumed that ladies frequently experience a ââ¬Å"glass ceilingâ⬠and that there are no social orders where ladies appreciate indistinguishable open doors from men. The term ââ¬Å"glass ceilingâ⬠is utilized to portray an apparent hindrance to headway in work dependent on segregation, particularly sex separation. In the United States in 1995, the Glass Ceiling Commission, an administration financed gathering, expressed: ââ¬Å"Over half of all Masterââ¬â¢s degrees are currently granted to ladies, yet 95% of senior-level administrators, of the top Fortune 1000 modern and 500 assistance organizations are men. Of them, 97% are white. â⬠In its report, it suggested governmental policy regarding minorities in society, which is the thought of an employeeââ¬â¢s sex and race in recruiting and advancement choices, as a way to end this type of segregation. In 2008, ladies represented 51% of all laborers in the lucrative administration, proficient, and related occupations. They dwarfed men in such occupations as advertising administrators; budgetary supervisors; and human asset chiefs. The Chinaââ¬â¢s driving talent scout, Chinahr. com, revealed in 2007 that the normal compensation for office men was 44,000 yuan ($6,441), and contrasted and 28,700 yuan ($4,201) for ladies. The PwC research found that among FTSE 350 organizations in the United Kingdom in 2002 practically 40% of senior administration posts were involved by ladies. At the point when that exploration was rehashed in 2007, the quantity of senior administration posts held by ladies had tumbled to 22%. Transgender people, both male to female and female to male, frequently experience issues which regularly lead to excusals, underachievement, trouble in getting a new line of work, social separation, and, incidentally, brutal assaults against them. In any case, the issue of sex segregation doesn't stop at transgender people or with ladies. Men are frequently the casualty in specific zones of work as men look for work in office and childcare settings generally saw as ââ¬Å"womenââ¬â¢s jobsâ⬠. One such circumstance is by all accounts clear in an ongoing case concerning claimed YMCA separation and a Federal Court Case in Texas The body of evidence really includes affirmed victimization the two men and blacks in childcare, in any event, when they breeze through the equivalent severe foundation assessments and different principles of business. It is presently being battled in government court, as of fall 2009, and reveals insight into how a working environment ruled by a greater part (ladies for this situation) here and there will apparently ââ¬Å"justifyâ⬠whatever they wish to do, paying little heed to the law. This might be done as an exertion at self-insurance, to maintain customary cultural jobs, or some other defective, unscrupulous or unlawful biased thinking. Worldwide Women Employment Gender imbalance stays an issue inside work showcases comprehensively. Ladies endure numerous detriments as far as access to work markets, and regularly don't have a similar degree of opportunity as men to decide to work. Sexual orientation contrasts in labor power interest rates and joblessness rates are a determined element of worldwide work markets. In 2008, an expected 6. percent of the worldââ¬â¢s female work power was not working however searching for work, up from 6. 0 percent in 2007, while the relating rate for guys was 5. 9 percent in 2008, up from 5. 5 percent in 2007. Ladies likewise face limitations as far as parts of monetary movement in which they might want to work and working conditions which they strive for. Ladies are overrepresented in the farming division, and if the more industr ialized locales are avoided, practically 50% of female work can be found in this part alone. Ladies are likewise frequently in an impeded situation as far as the portion of helpless work (I. . unpaid family laborers and own-account laborers)
Saturday, August 22, 2020
How to Write an Essay Topic With Answers in Telugu Language
How to Write an Essay Topic With Answers in Telugu LanguageThe question of how to write an essay topic with answers in Telugu language has been posed many times by students who are not fully conversant with the language. They find it hard to convey their ideas and concepts to the readers. They have a tendency to do some simple translation and at times, using definitions from the English word. In such cases, it is better to make use of some examples which are in Telugu language.Many common definitions are easily available online. But when you are attempting to write an essay, it is necessary to make use of real examples rather than the 'guessing' games that students play. For instance, the definition of a factory may be listed under the words automation and manual. But, what if the definition of a manual job is expressed as: 'The work is done by human hands and feet'. If the students are able to come up with answers in Telugu language using examples of the examples mentioned above, th ey will be able to convey the ideas of the entire essay with ease.The students should not make any extra effort in English writing as it will be a waste of time. Making use of any new information will not be of any help. In this case, it is better to make use of the examples given in the essay topic with answers in Telugu language.Essays are written for a specific purpose. Students are required to write them in the most effective manner possible. This is not possible if they make use of any details from the English. Some students may try to use the English word, but they are usually confusing it with another English words.It is not difficult to understand the differences between a research paper and an essay. Therefore, they should take the help of the example used in the essay writing topics with answers in Telugu language, which is the only way to make a proper use of the foreign words that are found in the English language.Essays and research papers are two different types of stu dies. The reason behind the separation is that the articles in the former are more based on facts while the other type of essays are more based on theories. As such, students will find it easier to master the knowledge about the topics mentioned in the foreign language.Essays can be written with the help of the assistance of a native speaker of the language. However, for best results, students should make use of the examples given in the essay writing topics with answers in Telugu language.The student should be well aware of the fact that an essay writing topics in the foreign language is different from an essay writing topics in the language of the target audience. This can be easily understood if one makes use of the examples.
Friday, August 21, 2020
Tips for Writing Persuasive History Essays
Tips for Writing Persuasive History EssaysWhen writing a persuasive history essay, you should have an outline of all the facts that you want to include. It can be extremely helpful to use an outline as a way to decide which facts will be included in your argument. However, an outline is not the same as a plan. Without thinking about what kind of material to include and how best to represent it, an outline can lead to confusion and even misdirection.Before starting a persuasive history essay, you must know what facts you will need to include. This is the first step toward choosing persuasive history essay topics. Once you have this information, you will also need to determine how to represent those facts. You need to decide whether you will use footnotes or citations. If you will use citations, you should write all of your citations within the text of your essay, unless you want to use a bibliography.When writing a persuasive history essay, you must be able to describe events and peop le in a clear and interesting way. You should present each fact in an easily understandable way so that the reader will know exactly what you are trying to convey. The words that you choose to use should help you to express this idea in your text.When writing a persuasive history essay, it is important to have a clear ending. You do not want to leave the reader confused or unsatisfied after reading your essay. This is where the structure of your essay comes into play. You must have a conclusion that ties everything together.When writing a persuasive history essay, you will need to understand that there is a lot more to writing one than writing about one. It requires several steps to get the whole essay written, including writing the introduction, writing the body, writing the conclusion, revising the essay, editing the essay, and finally submitting it for publication. There are some strategies that you can use to make the process go more smoothly.First, when writing a persuasive his tory essay, you should spend time working on the introduction. If you do not include this step in your analysis, you may leave your reader confused about what you are trying to say. If you do not know how to begin your writing, it may be difficult to do so at all.The second step that you can take to make the process go smoother when writing a persuasive history essay is to write the introduction to your essay from the perspective of your audience. As you look at yourself in the reader's eyes, you will be able to see the points that you want to make to them. If you do not know how to begin to write in the first place, this strategy can help you become more organized. This is because you will not be tempted to start writing the introduction in the middle of your essay.Lastly, when writing a persuasive history essay, you should consider choosing an argumentative style. By choosing an argumentative style, you will be able to follow a specific formula and structure that you can use throu ghout your essay. This will ensure that you can write your essay without too much trouble.
Monday, May 25, 2020
Cryogenics Definition and Uses
Cryogenics is defined as the scientific study of materials and their behavior at extremely low temperatures. The word comes from the Greek cryo, which means cold, and genic, which means producing. The term is usually encountered in the context of physics, materials science, andà medicine. A scientists who studies cryogenics is called a cryogenicist. A cryogenic material may be termed a cryogen. Although cold temperatures may be reported using any temperature scale, the Kelvin and Rankine scales are most common because they are absolute scales that have positive numbers. Exactly how cold a substance has to be to be considered cryogenic is a matter of some debate by the scientific community. The U.S. National Institute of Standards and Technology (NIST) considers cryogenics to include temperatures belowà âËâ180 à °C (93.15 K; âËâ292.00 à °F), which is a temperature above which common refrigerants (e.g., hydrogen sulfide, freon) are gases and below which permanent gases (e.g., air, nitrogen, oxygen, neon, hydrogen, helium) are liquids. There is also a field of study called high temperature cryogenics, which involves temperatures above the boiling point of liquid nitrogen at ordinary pressure (âËâ195.79 à °C (77.36 K; âËâ320.42 à °F), up to âËâ50 à °C (223.15 K; âËâ58.00 à °F). Measuring the temperature of cryogens requires special sensors. Resistance temperature detectors (RTDs) are used to take temperature measurements as low as 30 K. Below 30 K, silicon diodes are often used. Cryogenic particle detectors are sensors that operate a few degrees above absolute zero and are used to detect photons and elementary particles. Cryogenic liquids are typically stored in devices called Dewar flasks. These are double-walled containers that have a vacuum between the walls for insulation. Dewar flasks intended for use with extremely cold liquids (e.g., liquid helium) have an additional insulating container filled with liquid nitrogen. Dewar flasks are named for their inventor, James Dewar. The flasks allow gas to escape the container to prevent pressure buildup from boiling that could lead to an explosion. Cryogenic Fluids The following fluids are most often used in cryogenics: Fluid Boiling Point (K) Helium-3 3.19 Helium-4 4.214 Hydrogen 20.27 Neon 27.09 Nitrogen 77.36 Air 78.8 Fluorine 85.24 Argon 87.24 Oxygen 90.18 Methane 111.7 Uses of Cryogenics There are several applications of cryogenics. It is used to produce cryogenic fuels for rockets, including liquid hydrogen and liquid oxygen (LOX). The strong electromagnetic fields needed for nuclear magnetic resonance (NMR) are usually produced by supercooling electromagnets with cryogens. Magnetic resonance imaging (MRI) is an application of NMR that uses liquid helium. Infrared cameras frequently require cryogenic cooling. Cryogenic freezing of food is used to transport or store large quantities of food. Liquid nitrogen is used to produce fog for special effects and even specialty cocktails and food. Freezing materials using cryogens can make them brittle enough to be broken into small pieces for recycling. Cryogenic temperatures are used to store tissue and blood specimens and to preserve experimental samples. Cryogenic cooling of superconductors may be used to increase electric power transmission for big cities. Cryogenic processing is used as part of some alloy treatments and to facilitate low temperature chemical reactions (e.g., to make statin drugs). Cryomilling is used to mill materials that may be too soft or elastic to be milled at ordinary temperatures. Cooling of molecules (down to hundreds of nano Kelvins) may be used to form exotic states of matter. The Cold Atom Laboratory (CAL) is an instrument designed for use in microgravity to form Bose Einstein condensates (around 1 pico Kelvin temperature) and test laws of quantum mechanics and other physics principles. Cryogenic Disciplines Cryogenics is a broad field that encompasses several disciplines, including: Cryonics - Cryonics is the cryopreservation of animals and humans with the goal of reviving them in the future. Cryosurgery - This is a branch of surgery in which cryogenic temperatures are used to kill unwanted or malignant tissues, such as cancer cells or moles. Cryoelectronics - This is the study of superconductivity, variable-range hopping, and other electronic phenomena at low temperature. The practical application of cryoelectronics is called cryotronics. Cryobiology - This is the study of the effects of low temperatures on organisms, including the preservation of organisms, tissue, and genetic material using cryopreservation. Cryogenics Fun Fact While cryogenics usually involves temperature below the freezing point of liquid nitrogen yet above that of absolute zero, researchers have achieved temperatures below absolute zero (so-called negative Kelvin temperatures). In 2013 Ulrich Schneider at the University of Munich (Germany) cooled gas below absolute zero, which reportedly made it hotter instead of colder! Sources Braun, S., Ronzheimer, J. P., Schreiber, M., Hodgman, S. S., Rom, T., Bloch, I., Schneider, U. (2013) Negative Absolute Temperature for Motional Degrees of Freedom.à Scienceà 339,à 52ââ¬â55.Gantz, Carroll (2015). Refrigeration: A History. Jefferson, North Carolina: McFarland Company, Inc. p. 227. ISBN 978-0-7864-7687-9.à Nash, J. M.à (1991) Vortex Expansion Devices for High Temperature Cryogenics. Proc. of the 26th Intersociety Energy Conversion Engineering Conference, Vol. 4, pp. 521ââ¬â525.
Friday, May 15, 2020
Is cultural diversity proving to be compatible with social...
Is cultural diversity proving to be compatible with social unity? Britain has changed quite significantly over the past few decades in terms of cultural diversity. Whereas Britain was largely white not so long ago, the number of ethnic minorities has been steadily increasing and this growth does not look likely to stop anytime soon. Demographic experts have, infact, predicted that by 2050, 1 in every 5 British person will belong to an ethnic minority. The question issue I will be discussing in the following essay is: what effect does this influx of immigrants and their cultures have on the social integrity of Britain and its people? Cultural diversity can be said to weaken the social unity of a country and an example of this is theâ⬠¦show more contentâ⬠¦Had Don Pacifico not been a white British man, would London have gone as far to protect him as they did? Would the reaction have been the same? Probably not, and this is threatening to the unity of a society if minorities feel left out and unjustly treated. The formation of groups may also lead to crime. For instance, the Rochdale Affair was an instance of an ethnically minor group seeking out and abusing teenage girl of the local population. Furthermore, because of the lack of a bond between, say, a Somali immigrant and a British national, the immigrant is more likely to carry out a crime on that person, seeing them as different and not ââ¬Ëone of themââ¬â¢. There is also a lack of trust between the indigenous people and the migrants, for the same reason. It is surprising to learn that 8% of all arrests in the UK during 2009/10 were arrests of black people, in a nation where they only make up 1% of the population. However, on the other hand, a multi-cultural society can actually help to combat crime. To tackle crime you need a strong, self-disciplined society with moral values and, as aforementioned, minority communities are usually well-knit units of people that have a strict, albeit unofficial, code of conduct amongst themselves, often based on justice systems from their native homelands or based on their religions. This means that, far from committing crime, many minority communities are actuallyShow MoreRelatedThe Role of Unions in South Africa19306 Words à |à 78 Pagescollective mass movement ideals upon which trade unions have been built, are gradually slipping away (Bacon Storey, 1996). Indeed, in South Africa, over the past quarter of a century, trade unions have played a major role in working to achieve greater social justice; however this role of trade unions must not be overestimated. Nel (2002) indicates that union membership has indeed been fluctuating dramatically over the la st decade. Additionally, research indicates that unions everywhere, including SouthRead MoreCreating a Sense of Mission8372 Words à |à 34 PagesSense of missionââ¬â¢. This commitment was deepest when there was a match between the employeeââ¬â¢s values and the company% values. others see it as the bedrock of a companyââ¬â¢s strength, identity and success-its personality and character. Despite the diversity of opinion about mission, it is possible to distinguish two schools of thought. Broadly speaking, one approach describes mission in terms of business strategy, while the other expresses mission in terms of philosophy and ethics. The strategy schoolRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesTitle. 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Wednesday, May 6, 2020
Motivational Appeals Print Advertisements Of Detergents...
Motivational Appeals: Print Ads of Detergents and Shampoos Various forms of appeals are used in advertising in order to influence and attract customer purchase decisions by highlighting needs, wants and desires. The two products chosen are washing detergents and automobiles. Traditionally in detergents the focus is on highlighting the benefits that consumers can get by washing their clothes in an effective detergent that removes all kinds of stains. The print ads that have been selected however indicate that at times advertisers successfully utilize emotional, pleasure and warmth appeals as well (Albersâ⬠Mille, 2004). The first advertisement is for the well-recognized detergent brand called Tide. The appeal used here is emotionalâ⬠¦show more contentâ⬠¦The tagline used is; ââ¬Å"Whites â⬠¦ as they should beâ⬠, represents that clothes washed in Rin will stay as white as a white pigeon which is a unique benefit since most detergents are unable to properly clean and give a shine to white fabric (Zhang, 1996). The fourth advertisement is of Clean Scentsations, and the appeal used is pleasure again. The visuals used are of Yosemite National Pak in California and depicts blooming orange flowers and a young woman enjoying the natural smell of a fresh and green environment. The message conveyed here is that not only is Clean Scentsations an effective detergent in cleaning stains but also leaves you with a smell so fresh that it will transport you into a natural reserve park (Snyder, 1995). The fifth advertisement is of Tide bleach, and the appeal used here is humor again. The reference made here is to the religious story of how Moses wrote the Ten Commandments on a tablet of stone. The visual in the ad is that of white colored Tide tablets used to bleach white clothes to remove stains. The tagline ââ¬Å"The Greatest Tablets to Come Along since Moses Came Down from Mount Sinaiâ⬠compares the crucial importance of the tablets that Moses once had with the bleaching tablets that Tide manufactures in order to provide clean white clothes to consumers (Harris, 2013). The second category of print advertisements is for automobiles. The first print ad is for the car brand Volvo, known for manufacturing safe family cars. The appeal usedShow MoreRelatedMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words à |à 696 Pagesmarketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. For a new kind of cola, the tactical marketing plan might include the packaging size and shape, the flavor, the kinds of advertising used (print, television, buzz marketing), how to price the new cola relative to other colas currently on the market, and where to sell the new cola (grocery stores, gas stations, vending machines, sandwich shops). Page Ref: 37 Objective: 1 AACSB: AnalyticRead MoreStrategic Marketing Management337596 Words à |à 1351 Pagessearch for new markets and opportunities Detailed competitor and customer analysis with the results being fed into the strategy development process An emphasis upon adding value and customer delight Distinctive advertising and promotional appeals A well-formulated pricing strategy and clear value for money offer Constant environmental analysis and interpretation Figure 1.12 Marketing and its contribution to effective management INTRODUCTION 31 or might realistically exist
Tuesday, May 5, 2020
Compute Electronics Electrical Technologies -Myassignmenthelp.Com
Question: Discuss About The Compute Electronics Electrical Technologies? Answer: Introduction Telehealth project is introduced for enhancing the quality of health services in rural areas and the public hospitals of the rural regions by overcoming the challenge of long distance. Telehealth can provide convenient, cost-effective and real-time healthcare services. Telehealth project aims to enhance the patient outcomes (Steele Lo, 2013). Cloud based solutions will provide on-demand services and resources over the Internet in a cost-effective manner. This report discusses the non-functional requirements of Telehealth, strengths and weaknesses of cloud based solutions. It also suggests an SDLC approach for the project after discussing the pros and cons of predictive and adaptive SDLC approach. Non-Functional Requirements of the System Non-functional requirements can be considered to be the main qualities that need to be possessed by the system. It also specifies the constraints of the system. Non-functional requirements of a system focus on the system behaviour and how it works (Ameller et al., 2012). The Telehealth project has certain non-functional requirements that are discussed below. Functionality Functionality is one of the main requirements of the Telehealth project that identifies user needs and preferences. Telehealth should be able to improve the healthcare quality in the rural regions by providing high quality health services with the help of the cloud platform. It should overcome the issues that are faced by healthcare professionals as well as consumers such as time, cost and long distance via remote patient monitoring over the cloud platform. Telehealth project should create links among urgent health care centres in the rural areas with emergency departments at the hospitals through video conferencing. Flexibility and robustness are also included in the functionalities of Telehealth. Usability Usability can be considered to another main non-functional requirement of the Telehealth project. It can be considered to be the ease with which the healthcare professionals and the patients will be able to learn about the cloud based system of Telehealth and operate it. Accessibility, consistency and interface aesthetics are the main usability requirements of the Telehealth project. Telehealth cloud platform should be able to eliminate the communication gap that exists in the healthcare services by developing user-friendly and interactive cloud based portals that can be used by the patients and healthcare professionals in an effective manner (Chung et al., 2012). Telehealth project should eliminate the problem of distance via video conferencing and cloud platforms. Reliability Reliability of Telehealth will depend on its recoverability, accuracy and availability. Reliability is one of the most important non-functional requirements because Telehealth will deal with the lives of the patients. Telehealth cloud based system should have less possibility of failure, low downtime and should quickly recover in case of a failure. The Telehealth system should produce consistent result and improve the healthcare services via video conferencing and mobile patient monitoring. Telehealth system should be able to quickly recover health related data from the cloud storage during any emergency and should backup data on a regular basis. Performance Performance of Telehealth will depend on its throughput and response time (Chung et al., 2012). The After-Hours Urgent Healthcare Telehealth project should aim at providing uninterrupted high quality emergency services to the users. Telehealth services such as video conferencing should have a fast response time. Telehealth system should provide high quality real-time telecommunication facility to the patients and the healthcare professionals. The performance of Telehealth will be high when its cloud platform will have high throughput with quick response time. Security Security is an important non-functional requirement of the Telehealth project. Telehealth devices and cloud platforms will be used for conducting video conferences and remote patient monitoring. Any unauthorized access to the patient details and health records can adversely affect the treatments of the patients. Security policies and authorization process should be used for protecting the Telehealth devices and cloud platforms. The patient health details should be protected by implementing biometric authentication and passwords. Constraints Telehealth project will also have certain constraints. Project deadline is the main constraint of this project. Another constraint of Telehealth project will be the decision regarding choosing an appropriate cloud platform. Functional Requirements and Non-Functional Requirements Non-functional requirements deal with the system behaviour but functional requirements focus on the functions that should be performed by the system. Functional requirements mainly deal with the technical specifications of the system without which a system cannot be developed. One main functional requirement of Telehealth will be that the cloud platforms must be able to store voice records along with written documents. Authentication as well as authorization is an important functional requirement that allows the healthcare professionals to access the information of various patients but allows the patients to access only their own details (Kvedar, Coye Everett, 2014). Biometric authentication will enable users to access data based on their details. Non-functional requirements judge the system after delivering to the clients but functional requirements gives a description of the services of the system. It helps the systems to operate in smoothly. Functional as well as non-functional r equirements are required for proper implementation of the system. Cloud based solution of the Telehealth Project: Hybrid Cloud The Telehealth project focuses on enhancing the quality of healthcare services by overcoming the issue of long distance and providing after-hours urgent healthcare services in case of any emergency. The deployment environment chosen for Telehealth is the hybrid cloud deployment model because of the additional benefits that it provides over the public and private deployment environments. Hybrid cloud environment combines a public as well as a private cloud environment. Public cloud platforms are accessible to all the people without any restrictions. One of the major concerns of public cloud deployment model is the security (Chen Zhao, 2012). Telehealth system will deal with sensitive data of the patients and their health records. Urgent care centres will be able to link different emergency units of the nearby hospitals through video conferencing (AlZain et al., 2012). Public cloud will cause leakage of the confidential data. Therefore, a public cloud deployment environment would not be a suitable solution for the Telehealth project. Private cloud deployment model has several advantages. It also has certain constraints such as high deployment cost and vendor lock-in. To deploy the Telehealth project in the rural areas and across the state the cost of implementing private cloud environment will incur high cost. It would not be a feasible solution. The urgent care services will be provided only in case of emergency situations. If the after-hours urgent healthcare services are not required regularly due to reduction in the rate of emergency cases then the private cloud system would remain under-utilized and incur huge loss (Jadeja Modi, 2012). Therefore, optimizing the resource utilization would become a challenge for the Telehealth project. Vendor lock-in is another issue that would not allow Telehealth to migrate to another vendor. Therefore, private cloud deployment is not a suitable solution for the Telehealth project. Strengths Hybrid cloud is considered to be a cost-effective solution for organizations. It reduces the ownership cost and also improves the cost efficiency of the organization (Goyal, 2014). The hybrid model will enable the Telehealth services to use a pay-per-service model and save its cost. Hybrid cloud environment can securely store and access sensitive data. It can maintain data confidentiality and integrity (Li et al., 2015). The Telehealth project needs to maintain integrity and confidentiality of the health records and patient details. Therefore, Telehealth system will get benefitted from the improved security features of the hybrid cloud. Hybrid cloud will enable the Telehealth system to overcome technical barriers and minimize trade-offs. It will be able to improve the performance of the system (Garrison, Kim Wakefield, 2012). The mix of public cloud will enhance the scalability of the hybrid cloud environment. Hybrid cloud environment enhances the flexibility of the business. Weaknesses One of the main challenges of a hybrid cloud environment is ensuring that the private and public cloud services are complying with the security policies of organizations. Hybrid cloud environments are vulnerable to external attacks (Goyal, 2014). The movement of data occurs between the private and public cloud. An unauthorized access during the transmission of data between the private and public cloud can cause loss of confidentiality, privacy and integrity. Cost of implementing hybrid cloud models is expensive due to the presence of private cloud. It requires more cost as compared to the cost of implementing public cloud models. The presence of private and public cloud increases the networking complexity in an organization. Organizations are dependent on their internal IT infrastructure in case of outages. SDLC Approach SDLC or software development life cycle approach can be considered to be a conceptual model for describing various phases that are required for software development. There are several SDLC models such as waterfall and spiral models. The SDLC approach starts with feasibility analysis and ends with system testing. Predictive SDLC Waterfall models falls under the category of predictive SDLC approach. Predictive SDLC approach is used in developing projects where the project aim and phases are clearly defined. This approach is appropriate for developing similar systems where no new requirements will be needed (Balaji Murugaiyan, 2012). The project requirements and phases are clearly defined and fixed. Pros of Predictive SDLC It has an organized structure that will ensure project completion as per the project plan and schedule. Possibility of project delay is low in a predictive SDLC approach (Sakul-Ung Chutimaskul, 2017). The pre-determined phases of the projects will ensure effective tracking of project activities. It will also help in tracking the progress of a project. The project failure risk is low as the project aim and requirements are clear. Cons of Predictive SDLC It is not a flexible approach. Additional features cannot be added as it will cause disruption of the existing project plan (Mahalakshmi Sundararajan, 2013). Movement from one phase to a previous phase is not possible in a predictive SDLC approach. Absence of feedback mechanism can cause system failure leading to huge loss. Adaptive SDLC Adaptive approach is suitable for new projects where the project aim and requirements are not clearly defined. This approach does not need to follow sequential steps. There is scope for adding new features as per the change in requirements. Pros of Adaptive SDLC It is a flexible approach. It is capable of adapting to changing project needs (ztrk, 2016). Presence of a feedback mechanism helps in improvising the project plan and the system. There is less possibility of incurring huge loss due to system failure as the phases and project plan can be modified with the changing demand and need of the project. Cons of Adaptive SDLC Lack of proper documentation process causes issue in tracking the project activities and the project progress. Lack of pre-determined phases and plans can cause delay in the project completion. Recommendation The Predictive SDLC approach will be suitable for the Telehealth project because the project scope and requirements are clearly defined. The organized structure of the predictive approach will help in completing the project within a specified time. Conclusion This report concludes that the Telehealth project must implement a hybrid cloud environment as it is cost-effective and provides better security to the data. Furthermore, the project is suggested to be implemented by using a predictive SDLC approach for ensuring completion of the project without any delay. References AlZain, M. A., Pardede, E., Soh, B., Thom, J. A. (2012, January). Cloud computing security: from single to multi-clouds. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 5490-5499). IEEE. Ameller, D., Ayala, C., Cabot, J., Franch, X. (2012, September). 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